Senior Executive, Trade Marketing

Objective

We’re looking for a dynamic and detail-oriented Trade Marketing team member to support the Head of Trade Marketing in executing our go-to-market strategies. This role plays a key part in ensuring smooth coordination across internal stakeholders, agencies, and channel partners, and will be heavily involved in campaign execution, in-store visibility, reporting, and trade support.

Position Responsiblities

• Assist in the rollout of trade marketing campaigns across Modern Trade, General Trade, and alternate channels.
• Coordinate POSM (Point-of-Sale Materials) production, deployment, and tracking.
• Support new product launches through sample distribution, merchandising kits, and channel-specific activation.
• Liaise with Sales, Creative, and Procurement teams to ensure timely execution.

• Monitor and maintain planogram compliance and visibility standards in-store.
• Coordinate with third-party merchandisers or field teams for audit, placement, and replenishment.
• Support in organizing roadshows, sampling activations, and dealer engagement programs.

• Compile and analyze trade campaign performance reports.
• Track budget usage, campaign ROI, and provide insights to the Trade Marketing Head.
• Maintain and update trade marketing calendars, campaign trackers, and promotional dashboards.

• Manage inventory of trade materials (e.g., POSM, premiums, kits).
• Handle quotation sourcing, purchase requisitions, and documentation support.
• Coordinate with vendors and agencies on deliverables and timelines.

• Bachelor's Degree in Business, Marketing, or related field.
• 2–4 years relevant experience with exposure to in-market execution or campaign coordination.
• Strong project management and coordination skills.
• Proficient in Excel, PowerPoint, and comfortable with reporting tools.
• Detail-oriented, resourceful, and comfortable working in a fast-paced, agile environment.
• Prior experience of working in a FMCG related industry/company.
• Able to travel occasionally for market visits or activations.

a Necessity, not a Luxury