Executive - Marketing and Creative

Description

You will be working with an experienced startup-minded team and directly under the Business Development & Marketing team of Sunway XFarms. The best of both worlds – you will be part of a successful conglomerate entity, while enjoying the perks and adrenaline of being in a startup environment.

Key Responsibilities:

• Design and develop visually appealing marketing collaterals (posters, brochures, digital ads, social media graphics, presentations, event materials, etc.)
• Manage the printing and production of all marketing materials
• Ensure consistency in brand visuals and tone across all channels.
• Assist with basic video editing for social media content and event highlights.
• Present new ideas for new merchandise yearly

• Monitor and coordinate with external marketing agencies on ad campaigns, SEO, and digital performance.
• Track and report key marketing metrics (e.g., reach, engagement, conversion)
• Assist agencies on content creation and manage content calendars, schedule posts, and engage with the online community.
• Monitor trends and propose new ideas to improve social media presence.
• Work closely with the team to align content with business goals and campaigns

• Plan and support on-ground brand activation campaigns and pop-up events/booths.
• Coordinate logistics, marketing materials, and team support for events.
• Represent the brand at events to engage with the audience and collect feedback.
• Support the team on facilitating events/workshops as and when it’s needed

• Ensure website content and updated from time to time
• Monitor and report on website and SEO performance 2x/ month
• Manage all customer inquiries and fulfilments on all Ecommerce platforms – website, Shopee & Tik Tok
• Manage Shopee/Tik Tok Shop Ads, Google Ads and drive sales to ecommerce platforms/website and provide performance report bi-weekly
• Manage the design and outlook of all retail stores display

• Diploma/Degree in Marketing, Mass Communication, Graphic Design, or a related field.
• Proficient in design tools such as Adobe Illustrator, Photoshop, Canva, or similar.
• Strong organizational and multitasking skills with attention to detail.
• Experience with running social media platforms/ads (Instagram, XHS, Tik Tok, Facebook)
• Able to interpret performance data and turn insights into actions.
• Comfortable working both independently and collaboratively.
• Creative, energetic, and passionate about branding and customer engagement.
• Always in the loop with social media updates, pop culture, and what’s trending online.

Nice to have:

• Basic video editing skills (e.g., Premiere Pro, CapCut).
• Experience using website CMS platforms (e.g., WordPress, Wix).
• Experience with ecommerce platforms (Shopee/Lazada/Tik Tok Shop)
• Prior experience in event coordination or brand activations.