Head of Marketing - Proton & E.Mas

apartmentCahaya Automotif Sdn Bhd placeKuala Lumpur scheduleFull-time calendar_month 
Bachelor’s Degree in Marketing, Business, Communications, or related field.
  • Minimum 5 years of marketing experience, preferably in the automotive industry.
  • Strong leadership and project management skills.
  • Excellent communication, presentation, and analytical skills.
  • Solid knowledge of social media platforms, digital marketing tools, and CRM systems.
  • Creative mindset with a strategic approach to brand and campaign planning.
  • Able to multitask in a fast-paced environment with attention to detail.
  • Fluent in English and Bahasa Malaysia; Mandarin is an added advantage.
Marketing Strategy and Planning
  • Develop and execute comprehensive marketing plans and strategies that align with the company’s sales goals.
  • Oversee branding, positioning, and communications across all channels.
  • Monitor market trends, competitor activities, and customer insights to guide marketing direction.
  • Propose marketing budgets and ensure cost-effective execution of campaigns.
Digital Marketing
  • Lead digital initiatives across social media, SEO, SEM, email marketing, and website management.
  • Supervise content strategy including short videos, live sessions, and product promotions.
  • Drive lead generation and online conversion efforts through paid and organic channels.
Campaigns and Promotions
  • Plan and execute marketing campaigns, including festive promotions, roadshows, test drive events, and new model launches.
  • Collaborate closely with the sales team to support product promotions and showroom activities.
  • Coordinate with Proton HQ for alignment with national campaigns and branding guidelines.
Team Management
  • Lead, train, and mentor the in-house marketing team (content creators, designers, etc.).
  • Monitor team performance and ensure timely delivery of marketing deliverables.
  • Build and maintain strong relationships with vendors, media partners, and influencers.
Analytics and Reporting
  • Measure ROI and KPIs of marketing campaigns.
  • Prepare regular reports on marketing effectiveness, customer reach, and campaign results for management review.
  • Competitive salary + performance bonuses
  • EPF, SOCSO, EIS
  • Annual bonus and career progression opportunities
  • Dynamic and supportive working environment
  • Staff vehicle discount
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