Social Media Marketing Executive (Junior/Senior Executive)

Job Responsibilities:

• Create and implement engaging social media campaigns across platforms such as TikTok, XiaoHongShu, Instagram, Facebook, and others, specifically tailored for cosmetics and skincare beauty brands.
• Strategically plan and organize the social media content calendar in advance, aligning with current trends and seasonal themes to ensure seamless execution.
• Oversee all aspects of the company's social media channels, from content ideation and planning to creation, shooting, video editing, scheduling posts, and performance analysis.
• Foster community growth and brand loyalty by actively engaging with the audience through timely responses to comments, messages, and inquiries.
• Identify and coordinate with suitable models for beauty product content shooting, ensuring alignment with brand values and messaging.
• Regularly monitor and analyze the performance of digital marketing campaigns, providing insightful reports and recommendations to optimize strategies.
• Keep abreast of the latest social media trends, best practices, and emerging digital technologies, implementing them effectively to enhance campaign effectiveness.
• Track online conversations and consumer feedback, including competitor activities, to identify trends, opportunities, and areas for improvement.
• Work closely with the creative team, providing creative insights and compelling storytelling to enhance the content shooting and editing process.
• Evaluate social media presence, including advertising spend and consumer feedback, to compile monthly reports and provide actionable recommendations for improvement.
• Any other tasks as assigned by the superior/company.

Job Requirements:

• Bachelor’s Degree / Diploma in Marketing, Digital Marketing, Mass Communication, Broadcasting, Multimedia, Graphic Design, Business Management, or related field.
• 2-3 years of hands-on experience managing social media pages for cosmetics and skincare beauty brands.
• Proficiency in Mandarin, English and Bahasa Melayu.
• Strong time management skills with the ability to prioritize tasks effectively.
• Proficient in managing accounts on various social media platforms including Instagram, Facebook, TikTok, YouTube, Google+, etc.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of digital marketing analytics tools and methodologies.
• Creative mindset with a passion for staying updated on industry trends and best practices.
• Knowledge of professional editing software like Adobe Premiere Pro is a plus point.